Coaching, And Why All Business Owners Need It
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By John Newland in Selling Published: Tuesday, 04 March 08 - 03:15 PM (GMT) Last Updated: Tuesday, 04 March 08 - 03:25 PM (GMT) |
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I just had an interesting experience. I got some unscheduled coaching from a couple old pros. This had to do specifically with an ad for a salesperson that I wrote for a client last week. I made a couple "oversights" (mistakes) in the ad, and these guys raked me over the coals for it. It was all in fun, and respectful, but the fact remained that I should have known better on some of this stuff. Luckily, "Need For Approval" is a sales weakness that I have already fixed, but honest criticism is never too much fun.
So, what can we all learn from this? First, by getting some coaching from colleagues who have been around awhile, I just got a little better at what I do. I also now have an opportunity to provide even more value to my client, and serve him better by doing a little more work for him. But neither of these positive outcomes would have been possible if I wasn't willing to get kicked around a little bit.
Here is a problem I see with a great number of business owners that will never become clients. They won't even consider getting any help, because they won't consider that they don't already know it all. Maybe they've just forgotten the simple joy of getting a little better at what they do. Thanks Mike. Thanks Rick.
Get Better. SERVE.
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