What I Stole From Dan Kennedy
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By John Newland in Selling Published: Wednesday, 07 May 08 - 08:48 PM (GMT) Last Updated: Wednesday, 07 May 08 - 08:58 PM (GMT) |
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You may remember me mentioning that I think Dan Kennedy's books encapsulate the attitudes of selling better than most authors.
This comes from page 60 in Dan Kennedy's book No BS Business Success:
Entrepreneurs actualy need to do more selling than many salespeople. We have to sell and re-sell ourselves on our ideas, goals, plans, and decisions each and every day...We have to sell our salespeople on our products, our services, our ideas, our leadership, themselves, their futures, on selling.
The decision is not whether to sell. The decision is whether to do it masterfully, and whether to enjoy it.
If you own a company, and you want it to succeed, you need to sell. Decide to enjoy it. Decide to do it masterfully. Decide to get some training and coaching if you need it.
Decide to SERVE! Your customers will thank you.
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