What Small Business Owners Worry About
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By John Newland in Selling Published: Monday, 23 June 08 - 05:36 PM (GMT) Last Updated: Monday, 23 June 08 - 07:16 PM (GMT) |
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Sorry, I've been slacking again. Sometimes life just gets in the way of blogging. I hope both of my readers still have the rss turned on.
I did an informal poll on a couple of the internet forums that I post on. I asked what the main 2 concerns are for small and start-up business. Not surprisingly, they overwhelmingly said they worry about getting new customers and creating repeat customers. I will spend the next several days talking about this.
Start with the customer in mind. Who is my customer? Begin by answering the Easiest Question: "is my customer a business or a person?". After this, the questions start to get alot harder. What kind of business? What size? etc. Is the person a man or woman? Is their income a differentiator? Their profession? Figure out as much as you can about your customer.
Why do you need to know this stuff? There are several reasons. First, you need to know how many of them are there. If your potential market isn't big enough, you can't build a successful business.
Second, you need to know how and why they might buy from you, so that you can understand their needs, and their process. This will allow you to better craft your selling message.
Third, you need to know where your customers congregate, because you need to find them and start a conversation with them.
More Soon. Go Serve!
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